Our Marketing Plan

Given that in excess of 90% of today’s buyers begin their real estate search on-line SKR employs a comprehensive, powerful, and cutting edge internet marketing strategy.

The market for properties is not only both local and national, but increasingly global. Through our broad-based marketing efforts we provide maximum exposure for our listings, reaching qualified buyers regardless of where they are based. This positions our listings in a heightened competitive environment, allowing our sellers to achieve the most favorable price.

These are just a few examples of the marketing tools available to us; your SKR Associate will formulate a personalized marketing plan that suits your special unique needs.

Luxury Real Estate.com (By Invitation Only Membership)

Who's Who in Luxury Real Estate is a compendium of the finest residential real estate firms from around the world. To be eligible for membership, firms and brokers must list and sell in the top 10 percent of their market and demonstrate expertise in the marketing and sale of luxury properties. SKR, a Castle & Cooke subsidiary, is a proud member of Who’s Who in Luxury Real Estate.

  • GLOBAL REACH-The most viewed luxury real estate website in the world with more than 35 million hits a month:
    • 3,000,000 page impressions per month
    • 200,000 unique visitor sessions per month
  • Ranked #1 in searches for "luxury real estate" (as well as other similar terms) on popular search engines such as Google, Yahoo!, and MSN
  • Ranked #1 luxury real estate website by consumers and the Luxury Institute LLC
  • Worldwide networking and referral opportunities for Agents to showcase your home
  • Press Release Blogs, Facebook & Twitter marketing

Realtor.com (Enhanced Subscription)

REALTOR.com®, the official site of the National Association of REALTORS®, is the leading homes for sale website, offering listings and essential real estate-related information to almost 23 million consumers each month. REALTOR.com displays home listings for nearly 900 Multiple Listing Services across the U.S., resulting in a database over 4 million existing homes available for sale or rent.

Enhanced Features SKR subscribes to:

  • Priority placement within search results
  • Yellow banner highlighting your home on search results page
  • Custom headline and property description
  • Ability to add up to 36 jumbo photos, full motion video and virtual tours
  • Agent name, photo and contact information with link to personal website
  • Office name, logo and contact information with link to office website
  • Open House alerts
  • Printable brochure

Professional Photography 

- A picture is worth a thousand words and that could not be truer when it comes to marketing your home.

Preparation Checklist

  • Your SKR agent will provide you with a checklist to help you make your home look attractive to potential buyers before the photographer arrives

Trained Real Estate Photographers

  • Photographers selected by your SKR agent are trained specifically in Real Estate photography and use special techniques to give you the best result

MLS & Print Optimized

  • You need fast loading files that look perfect online and printed. Files are optimized for use on MLS and Print Ads so they are ready for your agent to go out and showcase your home!

An Eye for Selling points

  • Professional Real Estate photographers don’t simply document the home by snapping pictures of every room. They think like we do. What are the selling features of this home? Who is the buyer? What are they looking for? Even the composition of each picture reflects this.

Professional Editing

  • Each and every photo has been professionally edited to perfectly balance light, colors, contrast, and more. You will see the SKR professional difference right away, guaranteed.

TourFactory Virtual Tours

Photography is the #1 way to tap into the needs of a buyer. The TourFactory Marketing Engine is a comprehensive plan that helps agents acquire and sell more listings.

The Ultimate Tour

  • With multiple themes, a huge toolset, slideshow viewing and full motion video, the Ultimate Tour has it all

Weekly Seller’s Report

  • A detailed email is sent to you that shows a breakdown of the traffic your home is generating

Syndication

  • TourFactory syndicates your listings anywhere there is a pair of eyes to see it. By syndicating with the most popular Real Estate websites and search engines, we are putting your listing in front of millions of potential buyers.

Additional Marketing

  • Social Media
  • E-blast flyers
  • Direct Mail – Postcards
  • Quarterly Newsletter E-blast
  • WO Chamber of Commerce Discover Magazine
  • DuPont Registry Elite Agency

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